Project Report on Cookies Limited

Question: Write about theProject Report on Cookies Limited. Answer: Report Introduction Strategic Management refers to the preparation and application of goals and objectives that are set by the top management of the company to achieve better results by allocating the resources to the right place (Ansoff, 2007). It involves strategic planning which analyses the internal and external environment in which the company prevails. It is important to make and plan strategies for the future of company because it will evaluate and analyse the efficiency and the effectiveness of the company (Hill, Jones and Schilling, 2014). The current report discusses the case of Cookies Limited Company which is popular for its variety of tasty cookie products. In relation to the same, the company have set a strategic goal for the company to have a customer-centric and data-driven approach. The objective behind this strategic approach is to improve sales and business growth. In addition to the same, the company has to develop a data driven technology which will serve the executive people of the company who have less knowledge of Information and Communications Technology. The data driven system has to be developed in such a way that it is user friendly and clearly understood by the general people. Further, the report will discuss the data collection and storage system, data in action which includes the consumer centric design of the product and the recommendation system, the business continuity i.e. how the business will survive in case of contingencies and finally the conclusion of the report. Data Collection and Storage Data Collection System Data Collection refers to a systematic process of gathering and measuring of information through various sources to get the exact idea of the ways through which the objective will be accomplished. The data which is required to be collected in the current case of Cookies Limited is basically the tastes and preferences of the customers because the company being into the food industry depends on how well they cater to the demands and wants of their customers. The data can be collected with the help of different methods of the like surveys cum questionnaires which can asked to be filled by the customers visiting their single store in the city. This is can be used by the company to get the reviews of customers which will ensure them to make cookies according to the tastes of their respective set of customers. The questionnaires will comprise of questions like gender, age, occupation, their favourite flavour cookies, do they find the prices reasonable, design or shape of cookies they liked the most etc. these type of questions will help the company in becoming a customer-centric firm which makes the products by and for their customers. Rich data with the consumer choices can be collected by gathering data and information from not only the people coming into their store but also by reaching out to the people in nearby places, uploading review cum feedback form on their website so, that they can directly communicate with their customers. Another method of data collection can be stratified and cluster sample surveys which will help in collecting information from the selected group of people in order to cater to the customised demand of people (Williams, 2007). Storage System Storage system refers to the storing of data and information in the computer system and retrieving the data when required in future for the formulation of strategies. In the current report the storage system refers to the storage of the information of their customers which will include their likes, their shopping history, their favourite flavours etc. This big data can be maintained by upgrading their technology. In addition to the same, the company can use the artificial intelligence technology which will help the company to reduce the work of the company personnel. As the technologically updated soft wares installed in the systems will reduce the work of humans and will give results based on the tastes of their customers. The database of their customers shopping history will be of great importance as they will be able to make out their shopping behaviour and then will provide customised products which will give the customers a feeling of being delighted and therefore; long lasting worth remembering experience. In order to achieve an efficient storage system the company will have to improve their technology standards as they are interested in going for online business which a great option because of its coverage and effectiveness. Therefore; for having an online presence the company needs to be present on each of the online websites where they will get more coverage and will cater to the needs of their target audiences. The tactic of involving customers in their process of new cookies design and flavour can be possible being online because this will involve their customers and will give them a sense of belongingness with the company. This will also make the products customised and unique for the needs of their customers (Pais, S and Symonds, 2011). Data in Action Customer-Centric Product Design Customer-centric product design refers to the designing of the product according to the needs and wants of the customers. Customer-centric refers to the situation where customer is at the centre of the whole working of the company basically, the customer is said to be the king according to whose wishes the ministers are required to perform and act. Customer-centric approach is a big factor which gives rise to customer loyalty. Loyal customers are those happy customers who will always spread good word of mouth about the company and it is said to be the best and effective way of advertising and promoting the company (Maureen E and Daniel, 2014). To be a company which follows customer-centric product design it has to become technology advanced company. Updated technology will make the online business of the company very strong by which they will be able to communicate with their customers in which the customers will let them know about the design of the product of their choice. Cookies are mostly liked by children therefore; they can be given options of the design of cartoon characters which will bring the whole hearted involvement of their customers and finally the output will also be satisfying because as it has catered the same product which was chosen by the customers. The ways to make the customer-centric product design the company can make their websites in such a way that their customers are able to update or choose their preferred design with their favourite flavour and order the same then and there (Jirinova, K and Kolis, K, 2013). Recommendation System The recommendation system refers to that system which enable the people visiting that particular online platform are able to rate or give their feedback or preferences that the user would give them. Similarly, a kind of website or portal should be evolved by the company so that the company will be able to seek the feedback, preferences, ratings; views etc. of their customers and finally become a company who whole heartedly works for its customers. Recommendation system is a tool for the company to evaluate its performance and image of the company in the minds of the customers. The recommendation system can be of two types that are collaborative and content-based filtering methods. The recommendation system of the company should be such that it does appeal to its customers. Apart from this the system will also generate huge database of the customers which will include various valuable information which will be helpful to the company as on the basis of such information the company will be able to use it for further improvements and additions (Sen, Xiaonan and Yannan, 2015). Business Continuity Business Continuity refers to how effectively the management manages the interruptions of any kind which occurs in between the smooth functioning of the company. The need for the Business Continuity Management arises to manage deal with the business contingencies, by designing a Business Continuity Process after making effective business continuity plans for the constant running of the operations of the company with least impact on it of the disruptions which might occur anytime. Business Continuity is advantageous for companies as they analyse the potential threat and risks which might occur therefore; the need of business continuity is to reduce the impact which might affect the processes of the company (Queensland Government, n.d.). There are different types of plans which will help the online business of the company to survive in case of disasters or power outrage which are the back-up plan, emergency plan, test plan and recovery plan. The back-up plan should be such so that it recovers all the information and data of the customers and the back-up has to be managed by the company personnel. They are also required to update the back-up plan constantly and there should always be one or two back-ups in case of any failure of any of the back-ups the extra one has to be there. The emergency plan has to be undertaken in case of any disasters or emergencies like fire, attacks or structural damage then, the company has to identify the situations and then apply the emergency plan. The test plan is the final aspect of the disaster where the plan identifies loop holes of the three of the plans that are the back-up, emergency and recovery plans. The recovery plan deals with the restoring of information and data. The people comprising the recovery department should be firm enough in fulfilling their responsibilities (Dushie, 2014). In order to survive against the problems that occur because of the power cuts and other kinds of disasters the company has to be wise with their back-up plans. They are of different types full back-up, incremental back-up, mirror back-up and differential back-up plans. All these are required in order to deal with the contingencies and at the same time reducing the risks involved in such mishappening events. The full back-up plans carries the all of the files and data stored from day one to till date as in different files and also the back-up will be restored again when whenever the back-up run takes place. The incremental back-up is just the add on the new files and not running of the whole previous back-up and just the new files added after the last back-up. The mirror back-up refers to the changes that are made in the sources of the will automatically update the mirror back-up similar to the changes made in the file. The differential back-up is in the middle of the full and the inc remental back-up. The major focus has to be on the proper and effective back-up during the time of power cut which can be managed by installing long lasting generators which will act as a recovery plan for the company to restore the data saved there and then (Karim, 2011). Conclusion and Recommendations On the basis of the above report, it can be concluded that the Cookies Limited Company is going for online business which will increase the sales of the company as it has only one store in the city. The company is willing to advance its technology so that they can reach out to more people moreover; they will get the direct views and first hand data from their customers. The report has discussed will be presented to the senior executives of the company who don not possess great knowledge of technology therefore; in order to make it understandable by them it is required that they are convinced by the new strategies which will benefit the company in the long run. On the basis of the above report it can be recommended to the company that they should make their website in such a manner that customers are automatically driven towards them and the recommendation system is technologically advanced so that their customers can communicate their feedback and grievances. The company should also make their products customised by the customers themselves and for that they should have artificial intelligence software which will do the work with little human assistance therefore; reducing the load on the personnel of the company and making it more advanced through going for online business (Paulsen, 2012). References Ansoff, H., 2007, Strategic management. Springer. Dushie, D, Y., 2014, Business Continuity Planning: An Empirical Study of Factors that Hill, C.W., Jones, G.R. and Schilling, M.A., 2014, Strategic management: theory: an integrated approach. Cengage Learning. Hinder Effective Disaster Preparedness of Businesses, Journal of Economics and Sustainable Development, Vol.5, No.27. Jirinova, K and Kolis, K., 2013, Research Of Customer-Centric Approach And Involvement Of Customers Into Innovation Process Across Czech Smes, The 7th International Days of Statistics and Economics, Prague, viewed 22 January 2017 from https://msed.vse.cz/files/2013/116-Jirinova-Katerina-paper.pdf. Karim, A, J., 2011, Business Disaster Preparedness: An Empirical Study for measuring the Factors of Business Continuity to face Business Disaster, International Journal of Business and Social Science, Vol. 2 No. 18. Maureen E, B and Daniel M, W., 2014, The Influence Of Customer Centric Strategic Approach For Competitive Advantage On Customer Satisfaction In Cfc Stanbic Bank Kenya Limited, International Journal of Economics, Commerce and Management, Vol. II, Issue 11. Pais, S and Symonds, J., 2011, Data Storage On A Rfid Tag For A Distributed System, International Journal of UbiComp (IJU), Vol.2, No.2. Paulsen, K., 2012, Moving Media Storage Technologies: Applications Workflows for Video and Media Server Platforms, Taylor Francis. Queensland Government, n.d. Business Continuity Planning, viewed 22 January 2017 from https://www.mackay.qld.gov.au/__data/assets/pdf_file/0018/151434/Business_Continuity_Planning_Guide.pdf. Sen, W, Xiaonan, Z and Yannan, D., 2015, A Collaborative Filtering Recommender System Integrated with Interest Drift based on Forgetting Function, International Journal of u- and e- Service, Science and Technology, Vol.8, No.4, pp.247-264. Williams, C., 2007, Research Methods, Journal of Business Economic Research, Volume 5, Number 3.

The Rise Of Ludwig Van Beethoven Into The Ranks Of Historys Greatest C

The rise of Ludwig van Beethoven into the ranks of history's greatest composers was parallelled by and in some ways a consequence of his own personal tragedy and despair. Beginning in the late 1790's, the increasing buzzing and humming in his ears sent Beethoven into a panic, searching for a cure from doctor to doctor. By October 1802 he had written the Heiligenstadt Testament confessing the certainty of his growing deafness, his consequent despair, and suicidal considerations. Yet, despite the personal tragedy caused by the "infirmity in the one sense which ought to be more perfect in [him] than in others, a sense which [he] once possessed in the highest perfection, a perfection such as few in [his] profession enjoy," it also served as a motivating force in that it challenged him to try and conquer the fate that was handed him. He would not surrender to that "jealous demon, my wretched health" before proving to himself and the world the extent of his skill. Thus, faced with such gre at impending loss, Beethoven, keeping faith in his art and ability, states in his Heiligenstadt Testament a promise of his greatness yet to be proven in the development of his heroic style. By about 1800, Beethoven was mastering the Viennese High-Classic style. Although the style had been first perfected by Mozart, Beethoven did extend it to some degree. He had unprecedently composed sonatas for the cello which in combination with the piano opened the era of the Classic-Romantic cello sonata. In addition, his sonatas for violin and piano became the cornerstone of the sonata duo repertory. His experimentation with additions to the standard forms likewise made it apparent that he had reached the limits of the high-Classic style. Having displayed the extended range of his piano writing he was also begining to forge a new voice for the violin. In 1800, Beethoven was additionally combining the sonata form with a full orchestra in his First Symphony, op. 2. In the arena of piano sonata, he had also gone beyond the three-movement design of Haydn and Mozart, applying sometimes the four-movement design reserved for symphonies and quartets through the addition of a minuet or sche rzo. Having confidently proven the high-Classic phase of his sonata development with the "Grande Sonate," op. 22, Beethoven moved on to the fantasy sonata to allow himself freer expression. By 1802, he had evidently succeeded in mastering the high-Classic style within each of its major instrumental genres-the piano trio, string trio, string quartet and quintet, Classic piano concerto, duo sonata, piano sonata, and symphony. Having reached the end of the great Vienese tradition, he was then faced with either the unchallenging repetition of the tired style or going beyond it to new creations. At about the same time that Beethoven had exhausted the potentials of the high-Classic style, his increasing deafness landed him in a major cycle of depression, from which was to emerge his heroic period as exemplified in Symphony No. 3, op. 55 ("Eroica"). In Beethoven's Heiligenstadt Testament of October 1802, he reveals his malaise that was sending him to the edge of despair. He speaks of suicide in the same breath as a reluctance to die, expressing his helplessness against the inevitability of death. Having searched vainly for a cure, he seems to have lost all hope-"As the leaves of autumn fall and are withered-so likewise has my hope been blighted-I leave here-almost as I came-even the high courage-which often inspired me in the beautiful days of summer-has disappeared." There is somewhat of a parallel between his personal and professional life. He is at a dead end on both cases. There seems to be no more that he can do with the high-Classic style; his deafness seems poised inevi tably to encumber and ultimately halt his musical career. However, despite it all, he reveals in the Testament a determination, though weak and exhausted, to carry on-"I would have ended my life-it was only my art that held me back. Ah, it seemed to me impossible to leave the world until I had brought forth all that I felt was within me. So I endured this wretched existence..." Realizing his own potential which he expressed earlier after the completion of

Moving Away free essay sample

From my bedroom I heard them talking, my mom and stepfather. I knew what they were talking about, too. They wanted to move to Philadelphia where my stepfather was from. This was exciting for me, but at the same time, it was scary. I was afraid to move away from all of my friends and family. I was worried I wouldn’t see them again and I was worried that I wouldn’t be able to make new friends in Philadelphia. Philadelphia, as I had heard from my stepfather, was quite different from rural Vermont, the only place I had ever lived. It was this first move, from Brandon, Vermont to Philadelphia, Pennsylvania, that started the series of moves that would become my school years. Because of the constant moving, I was afraid to meet anybody new, and I was insecure. So, it was done. We moved to Philadelphia where I was enrolled in William H. We will write a custom essay sample on Moving Away or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Loesche Elementary School for one school year. I made some friends, as well as some adversaries. The meanness of other students, as well as teachers, fed this introversion. The day after I graduated from Loesche, we moved into a different neighborhood. Different kids, different adults and a different atmosphere, once again, made me unsure of myself, but I made friends with a neighbor’s son. Hardly had I started middle school when I was uprooted again. My mother and I moved back to Vermont, and I was enrolled in Rutland Intermediate School. I moved many more times, back and forth from Vermont to Pennsylvania, and even to New Hampshire. The constant moving, accompanied by the constant estrangement from my friends, made it more and more difficult for me to open myself up and socialize with new people. Every time I had opened up to people, the experienced ended with me moving away, usually never seeing those people again. On the off chance that I did see them again, they wouldnâ €™t recognize or remember me even though I did them. I never made friends or tried to be accepted into any social groups. Instead, I always waited for people to come to me and accept me into their groups My mother and I moved to New Hampshire. With the â€Å"threat† of another move, this time to Massachusetts, looming in the darkness, I decided to move in with my father (still keeping in contact with my mother, of course) in hopes of achieving a more permanent living environment. For four years, longer than I have ever lived in one place, I stayed in Bethel, Vermont with my father, stepmother, and two half-sisters. I made friends and was accepted into several social groups at school in Bethel. While living in Bethel, I started to tear down the wall of introversion that I had built around myself throughout my childhood. I began to open myself up to people and make good friends whom I intend on keeping for years to come. After shedding my timidity, I joined many extracurricular clubs including the drama club, student council, and the track and field team. I even did various Elvis Presley impersonations in front of the entire school at assemblies and concerts. I also accepted th e invitation to attend the week long political summit, Green Mountain Boys’ State. During my stay there, I knew only two boys of the 150 boys present. I was forced to socialize with these other boys and get to know them. Despite all of the social hardship that I encountered as a result of the moving, I was able to rise above it and eventually become comfortable with meeting new people again. I must admit that every remnant of my introversion has not left me, but, when it does finally go, I will be content to move away from it and never return.

The Impact Of Ethical Sourcing Essays

The Impact Of Ethical Sourcing Essays The Impact Of Ethical Sourcing Essay The Impact Of Ethical Sourcing Essay The sourcing companies are preferred to source products at the lowest possible price, while at the same time ensure he suppliers produce the products With social and environmental considerations. The purpose of this policy is to ensure that products and raw materials purchase by or on behalf of a company consistent with the mission to develop and promote ethical responsibility at every stage in a fashion supply chain. In 1 9905, fashion retailers mainly focused on the economical aspect i. E. Sweet cost with reasonable quality, of achieving the products. While ethical issues are increasingly concerned recently in supply chain management. Globalization is likely one of the factors that contribute to the ransom, which many companies move the production lines offshore to those developing counties for the reason of lower production costs. Concerns on the human right of the workers and the environment protection have been raise in these countries. Change in consumer purchasing behavior may be another factor. This change may possibly increase pressure on fashion retailers or producers to sell or use products that are produced environmentally friendly and respecting human rights. Any failure would probably destroy the companies trustworthiness and even threaten corporate survival. International brands Gap and Nikkei are examples that suffered negative publicity as a result of failing to maintain the ethical issues in their production process. This appears to force fashion companies to adopt ethical sourcing and ensure their suppliers in all stages of supply chain act accordingly. 2. Finding and Discussion The impact of ethical souring on the selection of production sources can be divided into two aspects: the selection of suppliers and the selection of production materials. 2. 1 . Selection of suppliers Traditionally, under limited information about the suppliers, fashion buyers end to use price as a standard for selection Of suppliers in which the lower the price a supplier offered, the more likely the supplier will obtain the business in a pool of potential suppliers. In addition to price, quality, delivery time and services provided may also affect their choices. Today, however, fashion companies take into account two additional concerns, i. E. Social responsibility and environmental sustainability, when selecting new suppliers. Price used to be considered as a critical factor in evaluating and determining suppliers as the price of raw materials contribute most in the production sots. Therefore to cut the production costs, fashion companies may choose the suppliers with the lower price. This low price, however, may reflect lower standards in response to the workers treatment and environmental protection. As to keep costs low, suppliers may pay low wages, require the workers to work long hours, provide poor working environment for their workers and employ child labors in order to gain the business and undercut other potential suppliers. These unethical social problems are now widely criticized by public and therefore trigger a change in supply chain management. Cooperate with those unethical suppliers may have a risk of reputation damage , and consequently many companies start to consider ethical issues when they are choosing suppliers. The main barrier for ethical souring On selection Of suppliers may possibly be the Costs. It seems difficult for the suppliers to produce products as cheap as before and at the same time adherence to ethical production, because they may have to increase the wage rate, improve working environment, and use safe and environmental friendly raw materials. This apparently lowers the opportunities for suppliers o gain the business unless they undercut other potential suppliers on cost. Also, the costs of sourcing ethical clothing, inevitably, will increase accordingly. A fashion buyer may face a tradeoff when selecting suppliers between lower costs and concerning ethical issues. When adopting ethical souring, fashion buyers may not be able to access to the interior of the suppliers and evaluate whether the products are produced according to code Of ethics and environmental standards. Evidence from third parties, therefore, may be required to provide advice for the companies. For example, United Nation Global Compact (UNC), requires companies to follow universal teeth kcal principles, is a standard to encourage companies worldwide to adopt sustainable social and environmental policies. Also, several non- government organizations (NAG) were established to encourage fashion companies to sourcing materials or clothing produced by manufacturers with ethical concerns. The Clean Clothes Campaign, the Ethical Trading Initiative (IT) and Fair Labor Association are the examples of NAG to promote ethical standards in clothing production. However, these organizations that help in ethical sourcing may be criticized as not reliable. For example, one of the members in the IT, Gap, had been found inconsistent with the ethical standards by employing child labors. Consumers, therefore, may need self- adjustment on the companies performance and the information on the companies official website may provide a way. Some of the fashion companies, such as Patagonia and People Tree, provide transparency of information about where the raw materials come from and where the production is carried out on their websites. This is because these companies recognize that any inappropriate and unethical corporate actions in supply chains may affect the companies image and reputations in the market. 2. 2. Selection of production materials Selecting appropriate raw materials would be very important as the features of raw materials could have a great influence on the finished products. There is trend for fashion buyers to source clothing made from sustainable cottons and produced by Fair Trade manufacturers. For instance, Marks Spencer had sold clothing made from Fair Trade cotton since 2006; Monsoon sold Fair Trade clothing; New Look sold t-shirts made from organic cotton; Houses sold clothing made from recycled cotton fabric. Sustainable cottons refer to the cottons that are produced in response to social ethics and environmental protection. Examples are organic cotton, better cotton and recycled cotton. Organic cotton takes an important role in ethical souring and there are a growing number Of fast ion companies that start to take step towards using organic cotton. Timberland could be a typical example that does a lot to reduce damage to the environment in which 80% of the shoes are manufactured from organic cotton or recycled materials. HM, another example, is one of the leading users of organic cotton in the world. Cotton is regarded as the most popular fiber used in garment. Standard cotton farming is criticized for produce significant environmental problems as it is accounted for 1 1 % of the worlds pesticide consumption. Organic cotton, which is grown without pesticides and fertilizers, is therefore used to improve farmers health and reduce considerable environmental pollution. This kind of farming may possibly minimize the adverse effect on rivers or water source nearby. Better cotton, which is introduced by Better Cotton Initiative to promote good farming behavior, also growth with less irrigate water, chemical, and with more concern to the soil, natural environment and working condition for farmers. Recycled cotton, which is made from the scraps produced by textile mills or post-consumer cotton waste, is important to minimize unnecessary wastage and environmental impacts. Recycle cotton reduce waste to landfill and the use of virgin cotton, chemicals, water and land. Although it is environmental friendly to use sustainable cottons, there are several imitations regarding the usage of these cottons. There seems to be physical limitation for organic cotton and better cotton of having less output because of the absence of chemical pesticide and fertilizers. Apart from physical limitation, there is also economical limitation in which using sustainable cottons is very expensive. Cost of farmers will be increase as the certified organic seed is expensive. Farmers may possibly transfer these extra cost to manufacturers for producing sustainable cotton fabrics. The cost of fashion companies will increase accordingly as extra expense is resulted from using expensive cotton fabric, getting organic cotton certification and paying a Fair Trade premium to farmers. A huge investment of money, time and effort may be required to develop and train farmers skills for producing sustainable cottons in order to meet the international standard. 3. Conclusion Ethical sourcing may conceivably be the critical souring strategy for every fashion companies worldwide in the nearest future as it brings a great deal of benefit to the society while at the same time minimizes the environmental impact. It mainly affects the supply chain in the selection of suppliers and production materials. Although the change in criteria of selection production source may discourage the economic aspect as higher purchase price, it does promote the companys reputation and good image to be an ethical corporate as consumers concern. This may actually reduce operation costs of a company as more recycled materials are used and less effort may be put on promoting brand image. Reputation is a key to maximum corporate benefit and there is no other choice than employing ethical sourcing to maintain or improve reputation in the long term. With increase in reputation, new marketing opportunities could be found.

A Step For the future Essay Example | Topics and Well Written Essays - 500 words

A Step For the future - Essay Example Mama says, â€Å"In real life I am a large, big.boned woman with rough, man.working hands† (Walker). Although she is very weak financially, yet she has remained composed through all thick and thin of life. To me, Mama is a role model because being a woman does not make her deprived of any thing in any sense. Having studied Mama as a character in Everyday Use, I have come to realize that much of the injustice women conventionally complain of can be attributed to their self perception of a weaker sex. It is their own sense of delicacy and insecurity that makes them underestimate themselves, and the opposite gender takes advantage of it. If women leave underestimating themselves, no man can undermine them, and Mama stays as an evidence for this. A & P: Having read A & P, the biggest lesson that I have learnt is that men’s preferences and sense of responsibility in life change as they mature. For a man who is as young and immature as Sammy, gaining approval of a girl passin g by may mean more than job, that is the most fundamental demand of a mature man. Sammy enters into an extremely useless and unproductive argument with the store manager for girls whom he has seen for the first, and perhaps the last time in his life in the store.

Branded Spaces Essay Example | Topics and Well Written Essays - 2500 words

Branded Spaces - Essay Example ispensable tool for real estate firms and property owners who are now prospecting to let their property for a short period in the wake of an economy down town pending its recovery (Vacant.com, 2011). A pop-up shop is a temporary venue. For instance, the space can be used for merchandise activities while on the following day hold a cocktail party. The tendency entails popping-up one day or week, then vanishing the same duration later. These shops, although they are small and temporary, have the capacity to build up interest through consumer exposure. Pop-up shops enable a firm to create a unique environment that involves its consumers, and develops a sense of significance and interactivity (Smith, 2009). The retail environment of pop-up stores in most cases is highly experiential, transporting emotions in an event-oriented type of atmosphere. While pop-up stores can also serve as retail events to sell special offers, they often serve as retail avenues to present and introduce product innovations or even conduct market tests. As such, locations are usually in city centres, or the trendy neighbourhoods of big cities (Townsend, 2010). With the strategy of pop-up stores being the creation of a climate of scarcity, retailers try to build a higher willingness to pay among their customer because there no option for price comparison and offers are only available for short periods of time, which can increase desirability. In particular, temporary stores that sell special offers are consumption events for customers and their main objective is to get discounts. In some cases, pop-up stores of this type are used to give special offers to long-term, high value customers. In these events, the scarcity effect is reinforced as there is not only a temporary limitation of the offers but... Center of discussion in this paper is Vacant of Los Angeles as the first company that developed the idea of pop-up retail. This was after the company had toured Tokyo on a business trip. The company was puzzled by the manner in which customers would literally line up to buy limited edition products from place retailers. When the products were all sold out, an exercise that took place in a matter of hours, the store closed down until its owner had brought in another stock, and then reopen it. This concept fascinated Vacant, who though to closing the store permanently after the stock had been sold. The company also thought of moving to another targeted destination because customers used to travel for long distances in order to buy products from niche retailers. Vacant picked up this idea and even today, the company still provides retailing alongside marketing for businesses. The company opened its second shop in NYC2003 through the sponsorship of Dr. Martens. Later in the same year, So ng Airlines opened their pop-up shop in the same city. In 2004, Comme Des Garcons opened up a pop-up shop known as the Guerrilla Shop, which lasts for a one-year term. Since then, the trend of pop-up shops has grown to become an indispensable tool for real estate firms and property owners who are now prospecting to let their property for a short period in the wake of an economy down town pending its recovery. Although pop-ups began as a way of artists to make use of disused space in urban areas, this has since changed modern entrepreneurial activity.

Advertising Disrupts the Objective of Rational Choice Essay

Advertising Disrupts the Objective of Rational Choice - Essay Example But repeated exposure to such ads ends up affecting the thinking cycle of the consumers and influences their buying habits. (Levinson, n.d.) On an average, an American views about 1500 advertisements every day (Butler, 2001). Most of these advertisements promote materialism. They introduce a product in a way that makes the customers feel as if they need it. This results in building dissatisfaction in the mind of the customer and makes him want to buy that product. These advertisements aim to eliminate the difference between needs and want and use the very influential source, media, to make the customers feel the need for those products, even when they do not really need it at all. By portraying that through the use of a certain product, a fancy lifestyle, or an ideal life could be achieved, they give a false perception of happiness and tricks the customers into buying the wrong products. (Butler, 2001) There are various examples of such manipulation present in our society. Consider for example a brand new BMW car being advertised. There is no logical justification of the car being priced at more than ten times the price of an ordinary sedan. Nonetheless, the ideal, happy life depicted through the advertisements convinces the consumers that the car really is worth the price tag, and forces them to make the illogical decision of buying the car. (ScienceDaily, 2007) As already discussed, advertisers use tactics like subliminal messages and promoting ideal lifestyles in the advertisements to manipulate consumers into buying what they do not need. The tools that are used by advertisers to promote such lifestyles are as follows: There are numerous examples of advertisements using